12 BICYCLES CUSTOMISED BY FAMOUS DESIGNERS
Great names in the fashion and design world : Agatha Ruiz de la Prada, Ylan Anoufa, Antik Batik, Karim Bonnet, François Duris, Marithé et François Girbaud, Elieux by Kaori Ito, Jean-Claude Jitrois, Jérome L’huillier, Swarovski by On aura tout vu, Kenzo Takada… who have kindly agreed to support the operation Be Cycle & Fashion by customizing THE ultimate symbol of environmental responsibility: a bike! Daily video reports on www.oneheartchannel.fr/becyle
Because now sustainable development has become a lifestyle and a source of daily inspiration, Idenium press office, the environmental & humanitarian media One Heart Channel and Sylvie Burger Conseil have called up great names in the fashion and design world : Agatha Ruiz de la Prada, Ylan Anoufa, Antik Batik, Karim Bonnet, François Duris, Marithé et François Girbaud, Elieux by Kaori Ito, Jean-Claude Jitrois, Jérome L’huillier, Swarovski by On aura tout vu, Kenzo Takada… who have kindly agreed to support the operation Be Cycle & Fashion by customizing THE ultimate symbol of environmental responsibility: a bike!
These unique creations conceived and realized by each artist, will be auctioned to benefit the association’s ACT Responsible. As a cult object and symbol of a responsible attitude, cycling made its comeback in many major cities. Very likely, it became the flagship of the new eco-committed generation. Meanwhile, fashion, luxury and design have established a real dialogue for several years with the creative and sustainable development, turning it more attractive.
Therefore it made sense to fashion designers, French and international ones, to participate and customize one of the famous bike “fixed gear” offered by Peugeot. By transforming these twelve bikes into true pieces of art, artists expressed their vision of an ethical fashion, in line with the times, in order to sensitize the public to experience the daily life and sustainable development in a friendly and creative way.
One Heart Channel created a dedicated page to watch every day reports on Bikes Creation and exhibitions around the world: www.oneheartchannel.fr/becycle
Be Cycle & Fashion will be present at the Advertising Festival in Cannes from the 20th to 24th of June, at the Who's Next Exposition in Paris from the 3rd to 7th of September... soon we will communicate the date of the final cocktail and auction venue.
Stay tuned to one heart channel !